Innovation and digital transformation continue to bring about better, faster and easier ways to do things. It is not enough to have a digital customer experience that’s “good enough” in today’s digital-first society. It’s not just a technical issue to maintain digital quality. It’s also a business issue. Customers expect high quality and fast-growing services. Brands need to prioritise accordingly.
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Understanding the value and importance of digital quality
Many customers today expect a great digital experience. How many times can you go back to a page or add something to an online shopping cart? Before you get frustrated, you might try another site. Brands only have a few seconds to offer quality digital experiences to potential customers. Recent research shows that consumers are not satisfied with poor quality digital services. Nearly two-thirds of respondents to a survey said they would abandon a service if they had only experienced one negative experience.
My company, Applause, recently completed a report on digital quality and modern business environments. Our global data analysis covered over 70 industries and multiple digital quality testing categories. It also included more than 340,000 bugs, more than 13,000 mobile devices, 1000 unique desktops, 500 OS versions, and more than 340,000 bugs. This data helps identify common digital problems and offers suggestions to organizations for preventing them from becoming production issues. Here are the results:
Prioritize comprehensive functional testing
Digital quality is dependent on the ability to implement comprehensive functional testing in every digital experience. This should be a priority. It is the best way to ensure that your application remains popular and highly rated.
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Accessibility is more than a box on a list.
Today, businesses understand that accessibility is a legal risk and has ramifications. But digital accessibility goes beyond this. Over one billion people worldwide have a disability. To ensure that everyone has access to their information and applications, brands must consider inclusive design.
Localize your applications
To be recognized and built credibility, brands must ensure that their products, websites, and applications accurately reflect the local language and social norms in order to expand into new markets. This is a key factor in digital experiences that are more popular with customers and build brand loyalty.
Track seamlessly across all devices and locations
It is a constant challenge to ensure consistent application performance across devices, networks, and operating systems. To make matters more complicated, some customer experiences combine digital and physical touchpoints. Software testers and developers need to continue to work on creating seamless digital user experiences from one location to another, from mobile to tablet to laptop.
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Try real payment methods
We are constantly changing the way we make purchases. You have the option to pay with crypto, digital wallets or buy now and then. It is becoming increasingly difficult to test the digital quality of the payments process. Real-world testing across all these options is the only way to prepare.
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Improve your brand’s digital quality
Research shows that digital quality is more important to businesses than the product development lifecycle. It’s like an assembly line. Instead of focusing on the final product’s quality, each piece is checked individually for quality before being sent to the last stage. This ensures that bugs and other issues are detected and corrected earlier. This saves time when fixing issues and allows for faster software releases. Your customers will have a better user experience.
